Welcome to my blog post about the best tools for running an online business in 2021. As we continue to navigate through this new era of remote work, it’s essential that entrepreneurs and small business owners have access to the right tools to help them succeed. In this article, I will cover everything from collaboration software to cybersecurity measures, so let’s get started!


Online collaboration is crucial when working remotely, which makes communication platforms like Zoom or Microsoft Teams must-haves for any virtual team. These tools allow you to conduct video calls with clients or colleagues, share screens, and collaborate on projects in real-time. They also offer features such as chat rooms, file sharing, and task management, making them ideal for keeping everyone on track.

Best Tools for Online Collaboration:

Zoom – This platform has become a staple in the world of remote work due to its ease of use and robust feature set. It allows users to host webinars, record meetings, and even add participants via phone call.

Microsoft Teams – If your company uses Office 365, then Microsoft Teams should be at the top of your list. It integrates seamlessly with other Microsoft products, including Word, Excel, and PowerPoint, allowing teams to collaborate more efficiently.

Essential Software for Remote Workers:

Aside from collaboration tools, there are several pieces of software that remote workers need to stay productive. Here are some essentials:

Cloud-Based Storage Solutions:

Dropbox – With Dropbox, you can store all your files in one place and easily share them with others. Its user-friendly interface makes it easy to organize folders and keep track of changes.

Google Drive – Google Drive offers similar functionality to Dropbox but comes with additional perks like built-in office applications and unlimited storage space (for a fee).

Marketing and Sales Automation Platforms:

HubSpot – Hubspot provides a suite of marketing automation tools designed to streamline lead generation, email campaigns, social media management, and sales pipelines.

Salesforce – One of the most popular CRM systems around, Salesforce helps companies manage customer relationships by tracking leads, opportunities, and deals in one centralized location.

Customer Relationship Management (CRM) Systems:

Insightly – Insightly is a cloud-based CRM system that focuses on project management and pipeline tracking. It includes features like task assignment, time tracking, and progress reports.

Pipedrive – Pipedrive is another CRM tool geared towards sales teams. It offers visual pipeline management, deal stages, and activity scheduling to help reps close more deals faster.

Accounting and Financial Management Tools:

Xero – Xero is a cloud-based accounting software that lets you manage expenses, send invoices, and reconcile bank statements effortlessly. It also integrates with many third-party apps, making it a versatile choice for small businesses.

QuickBooks – Quickbooks is another well-known accounting software that offers similar functionalities as Xero. However, it tends to cater more towards larger enterprises than startups or SMBs.

Productivity Applications for Virtual Teams:

Trello – Trello is a project management app that uses boards, lists, and cards to organize tasks and deadlines. It’s simple yet effective, making it perfect for teams who prefer a visual approach to planning.

Notion – Notion is a flexible database application that allows you to create custom workflows, forms, and dashboards tailored to your specific needs. It’s great for teams looking to automate repetitive processes or build their own internal tools.

Cybersecurity Measures for Small Businesses:

With the rise of remote work, cybersecurity threats have become increasingly prevalent. To protect yourself and your customers, consider implementing these security measures:

Two-Factor Authentication – Require employees to use two-factor authentication to log into sensitive accounts, preventing unauthorized access even if someone gains access to their password.

Firewalls and Antivirus Software – Install firewalls and antivirus software on all devices used for work purposes to block malicious attacks and viruses.

Regular Backups – Regularly backup important data to ensure that you can recover lost information quickly and easily.


Running an online business requires having the right tools in place to support your operations. From collaboration software to financial management tools, there are plenty of options available to suit every budget and need. Remember to prioritize cybersecurity measures to protect both your business and your customers. Good luck with your online ventures!

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